Legacy Sequels and the Science of Nostalgia
September 23, 2026
Hollywood isn’t just selling sequels. It’s selling nostalgia, and our brains are wired to buy it.
Mergers and Acquisitions Are Swallowing Hollywood
August 31, 2026
Hollywood is consolidating fast, with fewer companies controlling more of what we watch. Here’s how we got here, why the mega-deals keep happening, and what consolidation means for the future of the industry.
Film Marketing Isn't Selling Movies, It's Selling Moments
July 12, 2026
Film marketing has evolved far beyond trailers and TV ads, with studios now creating viral campaigns, immersive experiences, and cultural moments that capture audiences. From The Blair Witch Project to Barbenheimer, here's how movie marketing became as important as the films themselves.
How Did Queer Cinema Go From Forbidden to Celebrated?
June 29, 2026
Queer people have always existed in cinema. Happy endings, however, are a much more recent invention.
What is Cinema Without the Human Touch?
May 1, 2026
AI is reshaping filmmaking, from creative tool to controversial disruptor. This article examines the ethical, environmental, and artistic debate over whether cinema can exist without the human touch.
The Age of Background Entertainment: How Streaming Has Made Watching Effortless and Forgettable
April 7, 2026
Explore how streaming has turned shows into background entertainment and fueled passive viewership, changing the way we watch, binge, and engage with media.
Why Hollywood is leaving Hollywood: the great FIlm migration
May 28, 2026
Has the City of Angels fallen? With more film production leaving Los Angeles, it is worth examining what this great film migration means for the entertainment industry.